Startup CPG Newswire:
WildBoard Launches Savory Trail Mix Clusters, Bringing the Appetizer Board to Everyday Snacking
PRESS RELEASE — NEWS PROVIDED BY Sophie Maniscalco for WildBoard
NEW YORK, NY (SEPTEMBER 2026) – WildBoard, a line of savory trail mix clusters inspired by the appetizer board & built for the sophisticated snacker, is officially available for purchase at wildboardsnacks.com. While nearly all grocery store aisles have evolved, trail mix is still stuck in kid-coded sweetness and inconvenient formats. WildBoard set out to change that, with unique flavors, upgraded ingredients like pine nuts and rosemary, pistachios and za’atar, Marcona almonds and smoked paprika, as well as a convenient format of a cluster.
WildBoard starts with a base of roasted chickpeas, nuts and seeds, bakes them together into clusters and seasons the clusters with flavor profiles you’d typically see on an appetizer board. Unlike traditional loose trail mix, WildBoard ingredients are baked into clusters, giving consumers a savory, substantial bite without the scattered handful of nuts, raisins and pieces at the bottom of the bag.
Each 3.5 oz bag delivers 15g of protein and 12g of fiber, is vegan and made with gluten-free ingredients at $7.99 MSRP. In just one handful, WildBoard provides a nutrient-rich bite that makes for a perfect go-to snack whether it is between meals, on your work commute, part of a last-minute appetizer board, and so many other occasions. WildBoard is the refresh the trail mix aisle didn’t see coming, launching with three globally inspired flavors:
– Aperitivo: Pine Nuts & Rosemary, earthy, nutty and botanical, inspired by Italian aperitivo hour
– Mezze: Pistachios & Za’atar, bright, tangy and herbaceous, inspired by the Mediterranean table
– Tapas: Marcona Almonds & Smoked Paprika, bold and smoky with a citrus finish, inspired by Spanish tapas
“I spent fifteen years in CPG leadership on the other side of the table, building brands and getting them on shelves, and I kept seeing the same gap in trail mix that never got fixed,” said Amy Boysen, Co-Founder and CEO of WildBoard. “My wife Jenny and I set out to fill that gap, and WildBoard came to life. It’s the board we already put out for our own family, made portable. Come for the flavor, stay for the chickpeas.”
The idea for WildBoard traces back to the couple’s own story and the appetizer board at their wedding, where guests gathered all night. That set the foundation of the brand: good food is what makes people stick around. From there, WildBoard, the appetizer board in a bag, came about.
Ahead of launch, WildBoard distributed more than 3,500 samples, including at Expo West 2026. WildBoard is now available to purchase on wildboardsnacks.com and at select specialty and natural retailers.
About WildBoard
WildBoard is a line of savory, globally inspired trail mix clusters built for the snackers the trail mix aisle forgot. Think of it as the appetizer board, reimagined as a portable snack. Each 3.5 oz bag starts with roasted chickpeas, nuts and seeds, seasoned and baked into clusters, and delivers 15g of protein and 12g of fiber. WildBoard is vegan, made with gluten-free ingredients, and available in three flavors: Aperitivo (Pine Nuts & Rosemary), Mezze (Pistachios & Za’atar) and Tapas (Marcona Almonds & Smoked Paprika). WildBoard is women- and LGBTQIA+-owned, founded by wife-and-wife team Amy Boysen and Jennifer Ogilvie out of Guilford, Connecticut. Learn more at wildboardsnacks.com.
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