Startup CPG Newswire:
Eat Happy Kitchen Accelerates Retail Expansion Across Three Product Categories with HomeGoods, Hy-Vee and Raley’s Distribution
PRESS RELEASE — NEWS PROVIDED BY Scott Merritt for Eat Happy Kitchen
SANTA YNEZ, CA (SEPTEMBER 2026) — Eat Happy Kitchen has announced a significant expansion of its retail footprint, with distribution of its high-protein Cheese Bites at HomeGoods stores nationally. In addition, the company’s seed-oil free certified pasta sauces are now available at 114 Raley’s locations across Northern California and Nevada, as well as 120 Hy-Vee stores, which will also carry its full line of filler-free spice blends.
The expansion represents retail growth across all three of Eat Happy Kitchen’s core product categories simultaneously:
Hy-Vee has added Eat Happy Kitchen pasta sauces and spice blends to 120 stores, where they are being offered in the retailer’s health food section.
Raley’s has added Eat Happy Kitchen pasta sauces to shelves at all locations across Northern California and Nevada.
HomeGoods has introduced Eat Happy Kitchen Cheese Bites at stores nationwide, marking the first national brick-and-mortar retail availability of the brand’s newest product category.
“There is tremendous momentum behind Eat Happy Kitchen right now, and this expansion reflects the strength of the brand across our entire product portfolio,” said Anna Vocino, Founder and CEO, Eat Happy Kitchen. “We’ve been intentional about building products that deliver on taste, quality and clean ingredients, and the addition of HomeGoods, Hy-Vee, and Raley’s gives us an opportunity to introduce those products to significantly more consumers across the country.”
The company entered the snack category in 2025 with the introduction of high protein Cheese Bites, savory snacks made from just two primary components: real cheese and Eat Happy Kitchen’s seasoning blends. Each serving delivers 10-11 grams of protein, and the Cheese Bites are gluten-free, sugar-free, and made without fillers or artificial ingredients.
The nationwide HomeGoods rollout gives the young snack line a major new retail presence while introducing Eat Happy Kitchen to consumers beyond the traditional grocery aisle.
Vocino, the three-time bestselling author of the Eat Happy cookbook series, has expanded Eat Happy Kitchen into a 12-SKU portfolio spanning pasta sauces, spice blends and high-protein, filler-free Cheese Bites snacks.
This latest retail expansion builds on several years of accelerating distribution. The company’s pasta sauces are now stocked in more than 1,000 stores, including Pavilions, Gelson’s, Central Market, Fresh Thyme, D’Agostino/Gristedes, Jewel Osco, Coborn’s, Albertson’s United/Market Street, and other regional grocers and independents. The company has also continued expanding retail distribution of its spice blends since introducing the newly redesigned product line to grocery shelves in 2025.
About Eat Happy Kitchen
Eat Happy Kitchen is a woman-owned, premium food company founded by Anna Vocino, author of the bestselling Eat Happy series of cookbooks. Founded with the primary mission of making foods with the highest quality clean ingredients, always gluten-free, and with no added sugar, the company’s products currently include a line of five SKUs of seed-oil free certified pasta sauces, four spice blends, and three varieties of high-protein Cheese Bites snacks. For more information about Eat Happy Kitchen, visit www.eathappykitchen.com.
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