Startup CPG Newswire:
Vivi Labs Becomes First Coffee Product on Flex Marketplace With HSA/FSA Approval
PRESS RELEASE — NEWS PROVIDED BY Stefan Hertzberg for Vivi Labs
LOS ANGELES, CA (SEPTEMBER 2026) — Vivi Labs has become the first coffee product available on the Flex Marketplace with a pathway for qualifying customers to use HSA/FSA funds with a Letter of Medical Necessity.
The partnership comes nine months after Vivi’s launch and expands the company’s distribution alongside its direct-to-consumer, marketplace, retail, and strategic partner channels.
Through Flex, qualifying customers can complete a health assessment that is reviewed by a licensed provider. If they qualify, they may receive a Letter of Medical Necessity that allows eligible Vivi purchases to be made using HSA/FSA funds.
Regular coffee itself is not an HSA/FSA-eligible expense. Eligibility depends on the customer’s individual health needs, the product’s supplemental ingredients, and the appropriate supporting documentation.
Vivi’s flagship Longevity Coffee+ combines organic Arabica coffee with supplemental ingredients including NAD+ precursors, hydrolyzed collagen, and antioxidants. The company is also expanding its product portfolio beyond coffee across additional functional wellness categories.
“As we’ve grown, one of our priorities has been making Vivi easier to access,” said Stefan Hertzberg, Co-Founder and CEO of Vivi Labs. “HSA/FSA was an important next step because many consumers already have dollars specifically set aside for health-related expenses. The Flex partnership gives qualifying customers another way to access our products.”
The partnership also supports Vivi’s broader expansion strategy as the company continues to grow its product portfolio and distribution footprint.
“We’re excited about the partnership and look forward to expanding Vivi’s reach across the Flex network as we introduce more products over time,” Hertzberg said.
Vivi Longevity Coffee+ is available through Flex beginning September 2026 for qualifying customers.
About Vivi Labs
Vivi Labs makes daily wellness easier to stick with by building functional nutrition into the rituals people already love. From coffee to matcha, every product combines science-backed ingredients with familiar daily habits to make better health simpler, more consistent, and more accessible. Based in Los Angeles, Vivi Labs manufactures in California and serves customers in more than 80 countries.
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