Startup CPG Newswire:
Chlorophyll Water Heads South with New Winn-Dixie Launch
PRESS RELEASE — NEWS PROVIDED BY Matt Levine for Chlorophyll Water
NEW YORK, NY (SEPTEMBER 2026) — Chlorophyll Water is now available at select Winn-Dixie locations, expanding its Southeast presence and bringing its signature green hydration to more neighborhood grocery shoppers.
The launch follows significant sales growth. According to company Shopify data, direct-to-consumer net sales increased 503% year over year for the 12 months ended September 2026, including 228% growth in Florida and 509% in Georgia.
Consumer interest continues to build. Spate reported 100.4% year-over-year growth in Google searches for Chlorophyll Water and named it its 2026 Top Trending Brand of the Year. The brand also ranked No. 9 among more than 90,000 brands on RangeMe’s Top 50 Food & Beverage list.
Chlorophyll Water’s industry recognition includes winning a Walmart Golden Ticket from a pool of 12,000 applicant brands and being selected to compete in Kroger’s Nourishing Change emerging brand competition. It was also named an Emerging Brand of the Year finalist by the California Grocers Association and a Startup CPG Shelfie Awards finalist from a field of 2,000 brands. The brand was featured on the cover of Beverage Industry magazine as “Nature’s Green Magic.”
Chlorophyll Water combines ultra-purified water with alfalfa-derived chlorophyll and plant-based vitamins A, B12, C and D. Its distinctive green color comes from chlorophyll, complemented by light lemon and spearmint flavors in a convenient, ready-to-drink format.
As America’s first bottled water to pass Clean Label Project certification, Chlorophyll Water prioritizes independent testing and ingredient transparency. Now certified for four consecutive years, the brand undergoes screening for more than 90 contaminants, including heavy metals, pesticide residues and plasticizers.
Sustainability remains central to its mission. Bottles are made from 100% recycled plastic with CleanFlake label technology. Through rePurpose Global, each bottle sold supports the recovery of an equivalent ocean-bound plastic bottle. The broader product lineup also includes 16-ounce aluminum cans.
The Winn-Dixie launch connects growing online discovery with convenient local availability, giving new and returning customers another way to incorporate Chlorophyll Water into their everyday routines.
Chlorophyll Water is available at select Winn-Dixie locations. Contact your local store to confirm availability and visit ChlorophyllWater.com to learn more.
About Chlorophyll Water
Chlorophyll Water pioneered the chlorophyll category and is America’s first-ever bottled water to pass Clean Label Project Certification. Made with ultra-purified water, alfalfa-derived chlorophyll and vegan vitamins A, B12, C and D, it comes in 100% recycled plastic bottles with CleanFlake™ technology and aluminum cans. Available direct to consumers in all 50 states and at Bristol Farms, Earth Fare, Erewhon, Giant, Jewel-Osco, Meijer, Pavilions, Wegmans, Whole Foods Market (Northeast), select Walmart stores nationwide and thousands of other retail locations.
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