Startup CPG Newswire: THE STILL BAR Marks One-Year Anniversary with Two New Zero-Proof RTD Cocktails: Snowjito and Golden Hour

Startup CPG Newswire:
THE STILL BAR Marks One-Year Anniversary with Two New Zero-Proof RTD Cocktails: Snowjito and Golden Hour

PRESS RELEASE — NEWS PROVIDED BY Nate Cradit for The Still Bar

ANN ARBOR, MI (SEPTEMBER 2026) —. The Still Bar, a Michigan zero-proof bottled cocktail brand, today announced that Snowjito and Golden Hour, two flavors first introduced as member specials, are joining its year-round lineup by popular demand. The move grows the brand’s permanent flavor menu to five and lands alongside The Still Bar’s one-year anniversary, with a Labor Day weekend on-sale date.

Snowjito is a vanilla-infused zero-proof tequila cocktail built around organic chocolate mint and lime, with the mint sourced from Gateway Farm in Plymouth, Michigan. Golden Hour is a honey lavender whiskey sour. Both join the brand’s existing three flavors: Roasted Blueberry + Basil Margarita, Cherry Negroni, and Dry Hopped Paloma, each available in 4oz single-serve and 16oz four-serving formats.

“Snowjito and Golden Hour started as member specials, ways for our most engaged customers to try something new,” said Nate Cradit, founder of The Still Bar. “The response made the decision for us. Members who tried these flavors asked so frequently for them to stick around that it was clear they belonged on the year-round menu alongside our original flavors.”

The Still Bar makes its zero-proof spirits in-house, including non-alcoholic tequila, botanical gin, and cherry vermouth, and produces its lineup in Plymouth, Michigan. The brand’s mission centers on making Michigan’s craft beverage scene accessible to everyone, whether or not alcohol is part of the occasion.

Members of The Still Bar’s Regulars Club subscription program received early access to both flavors ahead of the brand’s August 20 subscription delivery. General public preorders opened August 21, with orders placed by the brand’s holiday cutoff arriving by Labor Day weekend.

Snowjito and Golden Hour are also now available for wholesale ordering, alongside the brand’s existing flavor lineup.

About The Still Bar

The Still Bar is a Michigan zero-proof RTD cocktail brand on a mission to make Michigan’s craft beverage scene open to everyone. Its five core flavors are produced in Plymouth, Michigan, using house-made zero-proof spirits and real, whole ingredients.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.

Blog posts

Filters
Category
Reset
Why join our community?

Access to industry experts & valuable industry resources. Including buyers, retailers, investors, and more!

Networking opportunities with other founders in person and online (40k+ members)

Exclusive industry insights

Apply directly to retail opportunities

It’s free to join the community. No joining fee, no monthly fee, no hidden fees, completely free!

How to get involved?

New members
For community

Get involved! It’s FREE to join our community and be part of the constant buzz on our Slack channel, ask and answer questions about building a brand and hear from other founders and industry experts. Join us at the 100+ events we host every year - apply to sample or exhibit today!

For partners

Want to connect with tens of thousands of brands within our community? Get in touch with us to learn more about our paid sponsorship opportunities.

Where new and emerging food 🍪, beverage 🍹, beauty 💅, wellness , and pet 🐾 brands connect with industry experts in real time.About us

Slack Community

Direct access to 40k brands and experts. The heartbeat of our community.

Events

Meet buyers, investors, and brands at in-person sampling events; learn at virtual webinars.

Free Resources

The most valuable databases of retailers, distributors, formulators, warehouses, and more.

Podcast

The top CPG podcast in the world - hear from buyers, brands, investors, and experts.

Newswire

Get your latest news in front of 40k+ CPG brands, buyers, and investors. Submit a press release for free.

Partnerships

Partner offerings for those looking to reach our broad, highly engaged audience of brands and experts.

Slack Community

Direct access to founders, retailers & experts.

Events

Meet founders & buyers in person; learn at virtual webinars.

Free Resources

Actionable guides, reports, and trend analyses.

Newswire

Get your latest news in front of 40k+ CPG brands, buyers, and investors. Submit a press release for free.

Partnerships

Post and find industry-relevant jobs and candidates via our free job board in Slack!

Stay in the know

Subscribe to our newsletter – be the first to know about our events and exclusive opportunities.