Startup CPG Newswire:
HIVE Food Co. Launches Lemon + Ginger Infused Honey as It Builds a Modern Honey Brand
PRESS RELEASE — NEWS PROVIDED BY Haris Tanvir for HIVE Food Co.
HOUSTON, TX (SEPTEMBER 2026) — HIVE Food Co. has launched Lemon + Ginger Infused Honey as part of its mission to change the honey aisle by bringing consumers more flavor, variety and ways to enjoy honey.
HIVE started at the Houston Farmers Market, where the company introduced shoppers to raw blossom honeys and infused varieties through direct sampling. Customer feedback helped HIVE identify an opportunity to present honey as more than a traditional sweetener used primarily in tea.
The company developed a flavor-led portfolio designed for use across beverages, breakfast, cooking, baking, snacks and entertaining. Lemon + Ginger Infused Honey combines 100% raw Texas honey with real lemon and ginger in a 12-ounce squeeze bottle.
“We started HIVE to change the honey aisle and make the category more engaging for today’s consumer,” said Haris Tanvir, founder of HIVE Food Co. “Honey is a versatile sweetener, but the category has offered shoppers limited flavor and usage options. Our goal is to introduce new ways to discover, understand and enjoy honey throughout the day.”
Lemon + Ginger can be added to tea, toast, yogurt, marinades, dressings, baked goods and charcuterie. The variety joins HIVE’s infused collection, which includes Hot Honey, Lavender, Vanilla Bean and Cinnamon, along with an assortment of raw blossom honeys.
Each variety features a distinct flavor identity and color-coded packaging designed to create a coordinated retail set. The portfolio allows retailers to expand their honey assortment across traditional, flavor-led and occasion-based options.
Lemon + Ginger Infused Honey carries a suggested retail price of $14.99. HIVE products are available through the company’s website, Amazon and select retail channels.
For additional information, wholesale inquiries or product samples, visit https://eathivehoney.com.
About HIVE Food Co.
HIVE Food Co. is a Houston-based honey brand on a mission to change the honey aisle by bringing consumers more flavor, variety and ways to enjoy honey. Started at the Houston Farmers Market, HIVE built its product line through direct customer feedback and sampling. Its portfolio includes raw blossom honeys and infused varieties such as Lemon + Ginger, Hot Honey, Lavender, Vanilla Bean and Cinnamon. Made with 100% raw honey and real ingredients, HIVE products are designed for beverages, breakfast, cooking, baking and entertaining. HIVE is woman-owned and GO TEXAN certified.
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