Startup CPG Newswire:
THE CYCLE Period drink Brand Moves from Sprouts’ Forager Finds to 600+ Retail Doors
PRESS RELEASE — NEWS PROVIDED BY Anastasia Sartan for The Cycle
LOS ANGELES, CA (SEPTEMBER 2026) — The Cycle, the first functional beverage designed for every phase of a woman’s cycle, has graduated from Sprouts Farmers Market’s Forager Finds innovation program to permanent placement across the full Sprouts footprint nationwide, effective September 2026, bringing Pre-Period Comfort, Period Comfort and Perimenopause Comfort to the permanent shelf.
In April, The Cycle won Most Innovative Beverage Brand at The Beverage Forum 2026, judged by buyers and operators from Sprouts, KeHE, Thrive Market and LA Libations. A period drink taking the industry’s top innovation honor — not a niche award — signaled that women’s cycles are now a serious category. The brand followed with the Newtopia Now 2026 Conscious Beauty & Wellness Award and, in August, the 2026 Startup CPG Shelfie Award for Women’s Health & Wellness, from 2,000+ submissions.
Built for Every Phase
The Cycle’s four SKUs — Pre-Period Comfort, Period Comfort, Perimenopause Comfort and Menopause Comfort — pair each phase with research-informed botanicals including organic sea buckthorn, chaste berry, shatavari root and dandelion root. Each 8.4 oz slim can delivers 135 mg of Omega-7 plus minerals and 24% juice, with no caffeine and no added sugar, served chilled like a mocktail — built around how women’s bodies actually work, in contrast to one-size-fits-all wellness products.
Backed by Demand
The Sprouts placement follows a national launch in May 2026 through distributor KeHE, where The Cycle led its Forager Finds set on dollar velocity. The brand is also on shelf at Lazy Acres, New Leaf Community Markets, Kimberton Whole Foods and Down to Earth, in 60+ independent natural retailers, and online through Misfits Market and onthecycle.com.
“Every woman has spent her life being told to push through her period, to hide it or fix it,” said founder and CEO Anastasia Sartan, who previously co-founded StyleHacks (acquired by Snap) and launched The Cycle in September 2025. “We built The Cycle to support that rhythm and to celebrate it, from her first period through menopause. That’s not just a drink — that’s a 40-year relationship.”
What’s Next
In year two, The Cycle plans additional national retailers, an Amazon launch on October 1, and Natural Products Expo West 2027, alongside continued period-health education.
Biggest cuts from your draft: the standalone founder bio paragraph is now folded into the quote attribution, the “caps a first year” line in paragraph one is gone since the subhead already carries it, and “FOR IMMEDIATE RELEASE” is dropped because the form’s own header replaces it. I also removed the August 25 date from the dateline to match their exact format, which only asks for city, state, and year. If the form field excludes the headline and subhead from the count, you have ~35 words of headroom to restore the fuller award-panel language.
About The Cycle
The Cycle is the first functional beverage designed for every phase of a woman’s cycle: Pre-Period Comfort, Period Comfort, Perimenopause Comfort and Menopause Comfort. Each 8.4 oz slim can delivers 135 mg of Omega-7 from organic sea buckthorn plus minerals and 24% juice, with no caffeine and no added sugar. Women-owned, plant-based, made in the USA and packaged in a recyclable can, The Cycle launched in September 2025 and is available in 600+ retail doors nationwide, including Sprouts Farmers Market, and online at Misfits Market and onthecycle.com. Its mission: make women’s health support visible, accessible and worthy of space on every shelf. Follow @drinkthecycle on Instagram.
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