Startup CPG Newswire:
Miss Kay’s Meat Sticks — Creator-Led DTC Snack Brand Has Launched
PRESS RELEASE — NEWS PROVIDED BY Noah Schwartz for Miss Kay’s
FEY, OKLAHOMA (SEPTEMBER 2026) — Miss Kay’s, a new direct-to-consumer meat stick brand, has officially launched with its debut flavor, Classic, now available at misskays.com. The female-founded brand is built around the story of Arleta Kay Didier aka Granny Bibbins— known to generations as “Miss Kay” — who served hot lunches to students across central Oklahoma for decades starting in the 1960s.
Miss Kay’s was co-founded by Gatlin Didier (@Gatlin_Didier_, Miss Kay’s grandson, and Arleta Kay Didier (@GrannyBibbins). The brand grew out of a desire to bring Miss Kay’s warmth, care, and cooking to families everywhere — not just the students she once served — in a convenient, on-the-go format.
“Miss Kay spent her life making sure kids had something good to eat. This brand is our way of carrying that forward for a new generation of families,” said Gatlin Didier, founder of Miss Kay’s.
“I never expected any of this — I was just doing what felt right, feeding kids. Seeing it become something families everywhere can be part of means the world,” said Granny Bibbins.
Miss Kay’s launched through the personal social media channels of Gatlin Didier and Granny Bibbins, with no paid advertising, relying instead on the authentic, family-centered story behind the brand. The company is targeting moms, families, and grandmothers with a product designed to fit real family life — offering a subscription option for regular delivery through the brand’s website.
The Classic flavor is available now at misskays.com, with additional flavors planned for future release.
About Miss Kay’s Miss Kay’s is a family-owned, female-founded direct-to-consumer meat stick brand inspired by the life and legacy of Arleta “Miss Kay” Didier, who served hot lunches to students across central Oklahoma for decades. Co-founded by Noah Schwartz, Gatlin Didier, and Granny Bibbins, the brand brings Miss Kay’s recipes and family values to households everywhere. Learn more at misskays.com.
Media Contact Noah Schwartz Co-Founder, Miss Kay’s noah@misskays.com
About Miss Kay’s
Miss Kay’s is a new direct-to-consumer meat stick brand that launched via social media creators Gatlin Didier and Granny Bibbins, targeting moms, families, and grandmothers with a clean, protein-forward snack option. The brand launched through the creators’ social channels and its own website, with early traction driven almost entirely by organic creator content.
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