Startup CPG Newswire:
SAM+LEO – Launches Full Vitamin Line on Thrive Market
PRESS RELEASE — NEWS PROVIDED BY Dara Wax for SAM+LEO
DENVER, CO (SEPTEMBER 2026) — SAM+LEO, a vegan gummy vitamin line made for kids and teens, is now available on Thrive Market. All five of the brand’s 60-count pouches are listed: Energy, Eyes+, Immunity, Relax and Sleep.
Thrive Market is a membership-based online grocer that screens every product it carries against its own ingredient standards. The placement is SAM+LEO’s first in online membership grocery. The brand also sells at select Whole Foods Market stores, Amazon, Walmart Marketplace, Faire, and direct at shopsamandleo.com.
SAM+LEO makes gummy vitamins for ages 4 and up, formulated and packaged for an age group that sits between the two ends of the category: children old enough to have outgrown cartoon-character multivitamins, and teenagers for whom adult supplements are not the right fit. Every SKU is vegan and gluten free. The gummies are made not to stick to teeth and are dentist approved.
Eyes+ pairs lutein and zeaxanthin with vitamin A and zinc, an ingredient set that has largely been sold to adults in capsule form. Relax combines valerian, lemon balm and chamomile. Sleep uses 1mg melatonin with passion flower and vitamin B6. Energy is a caffeine-free B-complex with biotin.
The brand is built around teen wellness and supports teen mental health organizations.
“I could not find a vitamin made for my teenagers,” said Dara Wax, founder of SAM+LEO. “Everything was a cartoon character aimed at a five year old, or a horse pill aimed at their dad. Thrive Market members are largely parents shopping for a household, which is who I built this for.”
The full SAM+LEO line is available to Thrive Market members at thrivemarket.com/brand/sam-leo and at shopsamandleo.com.
About SAM+LEO
SAM+LEO is a Denver-based supplement brand making vegan gummy vitamins for kids and teens. Founder Dara Wax started the company after searching for a vitamin for her own two teenagers, Sam and Leo, and finding only products built for young children or for adults. The line covers five daily needs: Energy, Eyes+, Immunity, Relax and Sleep. Every SKU is vegan, gluten free and formulated for ages 4 and up. The gummies are made not to stick to teeth and are dentist approved. The brand supports teen mental health organizations. SAM+LEO is sold on Thrive Market, at select Whole Foods Market stores, Amazon, Walmart Marketplace, Faire, and at shopsamandleo.com.
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