Startup CPG Newswire:
Mudita Earth Expands Texas Footprint with H-E-B Launch
PRESS RELEASE — NEWS PROVIDED BY Pooja Chopra for Mudita Earth
PLEASANTON, CA (SEPTEMBER 2026) — Mudita Earth is heading to H-E-B. Beginning August 31, the California farm-to-face skincare brand will launch in 85 H-E-B stores across Texas. The expansion brings Mudita Earth to 555 retail doors nationwide.
H-E-B has been a dream retailer for Mudita Earth since the brand’s early days. With its deep roots in Texas and strong connection to the communities it serves, H-E-B felt like a natural fit for the growing skincare brand.
Three Mudita Earth products will launch as a complete routine for sensitive skin, all made with botanicals grown on the brand’s own California farms.
The Peach & Basil Balancing Cleanser gently cleanses without leaving skin feeling stripped or dry. The Pineapple & Rosehip Dark Spot Serum helps fade the look of dark spots and post-acne marks while soothing sensitive skin. The Pomegranate & Olive Cream locks in hydration and supports the skin barrier without feeling heavy.
Together, it’s a simple three-step routine made for skin that needs a little extra care.
“H-E-B has been on our dream retailer list for years, so this one feels really special,” said Pooja Chopra, co-founder of Mudita Earth. “My mom and I started Mudita Earth because we both struggled with sensitive skin and couldn’t find products that really worked for us. Now, people across Texas can walk into their local H-E-B and find the routine we created together. It’s pretty surreal.”
Media Contact & Sample Requests
Pooja Chopra, CEO & Co-Founder
Mudita Earth
pooja@muditaearth.com
www.muditaearth.com
About Mudita Earth
Mudita Earth is a farm-to-face skincare brand founded by mother-daughter duo Jessica and Pooja Chopra. Inspired by their own struggles with sensitive skin, they create gentle, effective skincare powered by botanicals grown on their family’s California farms. Jessica returned to school in her 60s to study cosmetic science, combining generations of farming knowledge with modern skincare formulation. Priced under $35, Mudita Earth is now available in more than 550 stores nationwide, including H-E-B, Natural Grocers, Meijer, and MOM’s Organic Market.
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