Startup CPG Newswire:
ARLO Launches to Bring Culinary Argan Oil to American Kitchens
PRESS RELEASE — NEWS PROVIDED BY Amine Maadir for Arlo
MIAMI, FL (AUGUST 2026) — ARLO, a new Miami-based food brand, has launched to bring culinary argan oil to American kitchens — the cooking side of an oil the United States has only ever known as a beauty product. ARLO is available direct-to-consumer at enjoyarlo.com
Americans know argan oil from the beauty aisle. In Morocco, it has always belonged in the kitchen. For centuries, families in the Souss Valley the only place on earth the argan tree grows. Culinary argan oil is made differently from the cosmetic version: the kernels are gently roasted before cold-pressing, unlocking a deep, toasted, nutty flavor with no equivalent in American pantries.
“Growing up, argan oil wasn’t a beauty product it was on the table every morning,” said Amine Maadir, ARLO’s Moroccan-American Co-founder. “When I couldn’t find real culinary argan oil anywhere in the U.S., I realized Americans had only ever been sold half the story. ARLO is the other half the half you eat.”
ARLO’s debut product is a single-ingredient, 100% pure culinary argan oil in a 166ml bottle ($39.99). It is USDA Organic, kosher certified, and cold-pressed with nothing added and nothing refined out. Naturally rich in oleic acid, vitamin E, and antioxidants, it shines as a finishing oil over roasted vegetables, grilled fish, salads, ice cream, or warm bread.
Every bottle is sourced through women-owned cooperatives in the Souss Valley, part of a UNESCO-designated biosphere reserve, supporting the Amazigh women who have carried this craft for generations.
ARLO enters a premium pantry category but with an ingredient no one else offers: the U.S. market has no direct culinary argan oil competitor. The launch collection also includes curated gift sets ($59.99-$119.99) pairing the oil with the brand’s candle, tote, and gift box.
ARLO is available at enjoyarlo.com and on Instagram at @enjoyarlo
About ARLO
ARLO is a Miami-based CPG brand bringing culinary argan oil to American kitchens an ingredient Morocco has cooked with for centuries, but the U.S. only knows as a beauty product. Founded by two brothers Amine and Mehdi , ARLO is 100% pure, USDA Organic, kosher certified, and cold-pressed from roasted kernels by women-owned cooperatives in Morocco’s Souss Valley. enjoyarlo.com
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