Startup CPG Newswire:
Vibes Candy Launching in over 300 Sprouts Farmer Market Locations
PRESS RELEASE — NEWS PROVIDED BY Kelsi Douglas for Vibes Candy
LOS ANGELES, CA (AUGUST 2026) —Vibes Candy, the better-for-you candy brand with bold flavor and intentional ingredients, is now available in more than 300 Sprouts Farmers Market locations across the United States.
Founders Jonathan Segal and Luke Colson built early momentum the simplest way possible: showing up in person, handing out samples, and talking directly to store owners and customers.
“I wanted real reactions before anything else,” said Jonathan. “No big push. Just people tasting it and telling me, yes I’d definitely buy it.”
That approach led to early placements, repeat orders, and a growing understanding of what was resonating. Over time, those small wins compounded into larger retail opportunities.
The journey reflects a deliberate strategy. Instead of trying to scale too quickly, Vibes Candy focused on building demand at the ground level, learning from direct feedback, and refining both the product and the pitch along the way.
The launch into Sprouts Farmers Market represents more than a distribution milestone. It signals a growing shift in the candy aisle, where consumers are looking for products that combine indulgence with better ingredients.
“Going store to store, meeting the consumers teaches you what actually moves,” Jonathan added. “You see what people reach for, what they come back for, and what they tell their friends about. That’s how we’ve grown.”
Now, as Vibes Candy expands into larger retail environments, the brand is bringing that same mindset with it: stay close to the customer, stay focused on the product, and grow with intention.
About Vibes Candy
Vibes Candy is a better-for-you candy brand inspired by the unique energy, creativity, and wellness-driven lifestyle of Southern California. Vibes blends bold flavor, feel-good ingredients, and cultural relevance into an expressive, delicious candy experience.
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