Startup CPG Newswire:
Yah Yah Yah™ Announces Launch of Middle Eastern-Inspired Ready-to-Drink Coffee Lattes
PRESS RELEASE — NEWS PROVIDED BY Sarah Yahya for Yah Yah Yah
LOS ANGELES, CA (JUNE 2026) — Yah Yah Yah™ has announced the upcoming launch of its line of Middle Eastern-inspired ready-to-drink coffee lattes. Founded by Baghdad-born entrepreneur and petroleum engineer Sarah Yahya, the women- and minority-owned brand is entering the ready-to-drink coffee category with a focus on honey-sweetened formulations and culturally inspired flavor profiles.
The initial lineup includes Cardamom Latte, Baklava Latte, and Dubai Style Mocha. Each 8 oz can contains 5g of prebiotic fiber and is formulated without artificial preservatives, colors, or artificial sweeteners.
Flavor Inspiration and Formulation
The product line was inspired by Middle Eastern coffee traditions and desserts familiar to Yahya from childhood. The formulations combine milk, coffee, honey, and spice-forward flavor profiles developed for the ready-to-drink coffee category.
Each SKU includes:
• 5g prebiotic fiber
• Sweetened with honey
• Developed with a Coffee Q-Grader
• No artificial preservatives, colors, or artificial sweeteners
Retail Launch Plans
The company plans to begin distribution through specialty and natural retail
channels in California and Colorado, including independent grocery retailers and beverage accounts.
Founder Perspective
“Middle Eastern coffee traditions and flavors have had limited presence in the ready-to-drink coffee category,” said founder Sarah Yahya. “Yah Yah Yah was created to bring flavors such as cardamom and baklava into a shelf-stable latte format made with honey and prebiotic fiber.”
About Yah Yah Yah
Yah Yah Yah is a ready-to-drink coffee brand founded by Sarah Yahya. Inspired by Middle Eastern coffee traditions, the company produces shelf-stable Middle Eastern-inspired coffee lattes made with coffee, milk, honey, and prebiotic fiber. The brand plans to launch in California and Colorado specialty retail in 2026.
Media Contact: sarah@yahyahyah.com
Website: www.yahyahyah.com
About Yah Yah Yah
Yah Yah Yah is a ready-to-drink coffee brand founded by Sarah Yahya. Inspired by Middle Eastern coffee traditions, the company produces shelf-stable Middle Eastern-inspired coffee lattes made with coffee, milk, honey, and prebiotic fiber. The brand plans to launch in California and Colorado specialty retail in 2026.
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