Startup CPG Newswire:
NouBon: Bringing Bold, Small-Batch Caribbean Flavors to Store Shelves.
PRESS RELEASE — NEWS PROVIDED BY Pierrelande Saint-Cyr for NouBon
New York, NY (JUNE 2026) — NouBon, a new small-batch Caribbean-inspired snack and nut butter brand, officially launched on June 3rd, 2026. Founded by Haitian American sisters Pierrelande and Marie Saint Cyr, NouBon was built on a single belief: Caribbean food culture deserves a prominent place in the specialty food world.
The brand’s name, Haitian Creole for “We Are Good,” reflects the confidence and cultural pride at the heart of everything NouBon makes. Every product is crafted in small batches using real ingredients, honoring the bold, layered flavors of Caribbean culinary tradition without shortcuts or compromise.
NouBon’s debut lineup includes three craft peanut butters: Ghost Pepper, Spicy Scotch Bonnet, and Sweet Peanut Spread, each inspired by Manba, the beloved Haitian spiced peanut butter, with profiles crafted so every palate can find something to love. The brand also offers four snack bags rooted in the beloved street confections of the Caribbean: Coconut Clusters, Coconut Bites, Peanut Crunch, and Vanilla Fudge, treats found across multiple islands, each carrying the rich diversity of the region’s food traditions.
“We grew up proud of where we come from and the food that came with it,” said co-founders Pierrelande and Marie Saint Cyr. “NouBon is our way of sharing that with the world: bold flavors, for everyone’s table.”
NouBon products are available now direct-to-consumer at Noubon.com and through wholesale platforms Faire and Airgoods. The brand is actively seeking retail, specialty grocery, and distribution partnerships, and is positioned to meet the growing consumer demand for globally inspired, culturally rooted food products in the premium and specialty segment.
With a growing presence in the specialty food community and an eye toward retail expansion, NouBon represents a new voice in Caribbean-inspired food, one that leads with craft, authenticity, and bold, unapologetic flavor.
For media inquiries, wholesale partnerships, or press samples, contact:
Pierrelande Saint Cyr
Pierrelande@noubon.com
www.noubon.com | @eatnoubon
About NouBon
NouBon is a small-batch Caribbean-inspired snack brand rooted in the bold, authentic flavors of the islands. Founded by Pierrelande and Marie Saint Cyr, with a shared passion for craft and culture, NouBon brings a new energy to the specialty food space, one jar and one snack bag at a time.
The name comes from the Haitian Creole phrase meaning “We’re good,” and that spirit of pride, warmth, and quality runs through every product.
NouBon is for the curious eater, the one who craves something with character. Every product is made in small batches to preserve quality, with real ingredients and no shortcuts. Bold flavors, honest craft, Caribbean soul.
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