Startup CPG Newswire:
Rif Care Awarded $25,000 Through Victoria’s Secret & Co. Runway to Revenue Accelerator
PRESS RELEASE — NEWS PROVIDED BY VALERIE EMANUEL for Rif Care
LOS ANGELES, CA (MAY 2026) — Rif Care, the next-generation period care brand that makes products out of hemp fiber, has been awarded $25,000 through the Runway to Revenue Accelerator Program created by Victoria’s Secret & Co. in partnership with Fifteen Percent Pledge.
The 12-week accelerator was designed to support fashion brands through mentorship, retail-focused education, and strategic business development. While Rif Care is primarily known as a growing CPG brand in menstrual wellness, the company was selected for its expanding vision at the intersection of wellness, fashion, and lifestyle — making the recognition especially significant within a fashion-focused cohort. This happens as the brand released its first leakproof sleep set, the Venice Set.
Throughout the program, Rif Care worked closely with Victoria’s Secret & Co. executives, C-suite leaders, and industry mentors to refine its retail strategy, strengthen operational planning, and further develop the fashion and apparel side of the business.
“Being recognized in a fashion-focused accelerator as a period care company was incredibly meaningful for us and the direction of the brand,” said Rif Care founder Val Emanuel. “It reinforced what we’ve always believed — that menstrual wellness can exist alongside fashion, and self-expression. As we continue expanding the fashion side of Rif Care, this experience gave us access to leaders who understand how enduring consumer brands are built and now the capital to invest more in that.”
Founded to modernize period care and challenge stigma surrounding menstrual health, Rif Care has built a loyal community through products and storytelling centered on comfort, confidence, and materials innovation in the category.
The accelerator concluded with participating founders pitching for grant funding to support the next stage of growth, with Rif Care selected as one of the winning recipients. Emanuel added. “The mentorship, collaboration, and support throughout the program was incredibly energizing, and we’re grateful to everyone who invested their time and expertise into helping us grow!”
The funding will support Rif Care’s continued expansion across retail, product innovation, and fashion-forward reusable menstrual wellness products.
For more information about Rif Care, visit www.rifcare.com
About Rif Care
Rif Care is a first of its kind period care brand that makes products out of hemp fiber.
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