Startup CPG Newswire:
Wipeout Beverages Launches Functional Ready-to-Drink Tea Brand
PRESS RELEASE — NEWS PROVIDED BY Richard Araujo for Wipeout Beverages
AUSTIN, TX (JUNE 2026) – Wipeout Beverages Company today announced the June 2026 launch of its
ready-to-drink functional tea brand, debuting via online, DTC and southern Gulf Coast region retail with three core flavors: Sweet Tea, Half-Pipe™ Lemonade + Tea, and Unsweetened Black Tea. Founded in Austin by a team with decades of experience building and scaling major consumer packaged goods brands, Wipeout delivers clean energy, real brewed tea, and a lifestyle brand identity built for the next generation of active, health-conscious consumers.
All three SKUs launch in 16oz aluminum cans, combining brewed tea with 160mg of clean caffeine sourced from green tea plus 100% daily value of essential B vitamins. Sweet Tea reimagines the Southern classic with real cane sugar and bold tea flavor. Half-Pipe is a vibrant lemonade-tea fusion built for adventurous tea drinkers. Unsweetened Black Tea delivers clean, crisp refreshment with zero sugar and zero compromise. Every product is brewed from all natural ingredients, co-packed domestically, and ships in 12-pack trays built for strong retail presence and fast sell-through.
Wipeout enters the category with a clear lane: real brewed tea with clean energy positioned at the intersection of the functional beverage boom and the premium iced tea shelf. The brand competes on ingredients, taste, and identity in a category where most options are either loaded with sugar or stripped of real ingredients and flavor. The company’s roadmap includes expanded multi-state distribution, additional flavor innovation, and community-driven activations including grassroots sampling, festival partnerships, and environmental initiatives.
About Wipeout Beverages
Wipeout Beverages is a ready-to-drink (RTD) tea brand built at the intersection of clean ingredients, functional benefits, and a beach-inspired lifestyle aesthetic. With 5 all natural ingredients, Wipeout is entering the tea and tea adjacent categories as a premium option. The brand is designed for “social surfers” seeking sustained energy, refreshing taste, premium ingredients and authenticity—without the crash or artificial ingredients of value based products or traditional energy drinks. Wipeout Beverages was formed by sales and distribution veterans within the food and beverage industry. The Austin, TX company’s mission is to refresh, energize and inspire, a new base of tea drinkers.
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