Startup CPG Newswire:
RMBR Launches Nationally Into All 174 The Fresh Market Locations, Announcing Distribution Partnership with UNFI
PRESS RELEASE — NEWS PROVIDED BY Kiara Tomirotti for RMBR
CHICAGO, IL (MAY 2026) — RMBR, a green tea kombucha brand, has secured a national launch into all 174 The Fresh Market locations across 22 states, with rollout beginning May 13, 2026. The brand is distributed through KeHe, Lipari, and has secured a national distribution partnership with UNFI.
The placement marks a major milestone for RMBR, which has grown entirely bootstrapped to nearly 1,000 retail doors across 26 states since launching into retail in 2023. The Fresh Market expansion represents the brand’s second largest single retail rollout to date and a significant step toward national distribution.
RMBR is brewed with organic green tea and bold botanicals, formulated to deliver a crushable, no-vinegar taste and a light natural energy lift. The brand was built for a generation drinking less alcohol — people looking for something that fits into daily life without compromising on flavor or experience. “We started RMBR to reimagine the way kombucha is perceived,” said Kiara Tomirotti, Co-Founder of RMBR. “The Fresh Market customer is exactly who we built this for: someone who cares about what they put in their body but refuses to sacrifice taste and brand to get there.”
RMBR is reimagining a category long dominated by legacy brands that prioritized function over drinkability. While kombucha has struggled to break into mainstream occasions, RMBR is repositioning the category around flavor, lifestyle, and daily rituals — making it a genuine alternative to soda and alcohol rather than a niche health product.
“The Fresh Market is a dream retail partner for us,” said Jack Joseph, Co-Founder & President of RMBR. “Their shoppers are adventurous, health-conscious, and open to discovering brands that are doing something different. We’re showing up ready to earn that shelf.”
The brand’s momentum has been fueled in part by organic influencer traction and strong early velocity at premium retailers including Erewhon and Gelson’s, where RMBR has ranked as a top performer in the kombucha category.
RMBR is available in The Fresh Market stores nationwide beginning May 13, 2026. For store locations and more information, visit drinkrmbr.com.
About RMBR
RMBR is a functional beverage company based in Chicago, Illinois making sparkling probiotic teas with green tea and functional botanicals – designed to reimagine kombucha for daily rituals, not just for health kicks. Available in six flavors – Lavender Bliss, Hibiscus Ginger, Orange Cream, Lemongrass Lime, Elderberry Rose, and Blue Dream – RMBR is distributed across the Midwest, the West Coast, and South East and carried in all The Fresh Market locations and select retailers. Learn more at drinkrmbr.com
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