Startup CPG Newswire:
HOL Health Club Launches in Central Market and Begins Retail Expansion
PRESS RELEASE — NEWS PROVIDED BY Mackenzie Muth for HOL Health Club
DALLAS, TX (APRIL 2026) — HOL Health Club has launched the bone broth protein bar in Central Market, marking the brand’s first major retail expansion. The brand will be available in three flavors: Cinnamon Peanut Butter, Peanut Butter Cacao, and Salted Chocolate.
Built on the belief that protein bars should be made of ingredients you actually recognize, HOL created the only protein bar that has 20g of protein without the use of a highly processed protein powder, such as the typical whey, pea and soy protein powders used in many bars. HOL is pioneering the use of bone broth in a bar and all three flavors have 9 or less whole food ingredients that you would eat by themselves.
The partnership brings HOL’s bone broth protein bar to 10 locations across the state of Texas, including locations in Dallas, Austin, Houston, and San Antonio.
“We met Central Market on the day we launched HOL Health Club. They have believed in our mission and our team since day 1. This milestone marks the beginning of our retail expansion, and it validates what we are building—especially since we just launched last August. We know consumers want better-for-you options and we are excited that we get to play a part in being one of those products on shelves.” said Mackenzie Muth, Co-Founder of HOL Health Club.
As HOL begins retail expansion, the brand remains focused on what built it: the belief that food should be food, not highly processed ingredients.
About HOL Health Club™
HOL Health Club™ is more than a product—it’s a movement to bring honesty, quality, and wellness back to food. With a mission to make healthy living easier and more enjoyable, HOL is starting with a clean, high-protein bar made from whole food ingredients, and building a new approach to wellness that’s simple, fun, and rooted in community.
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