Startup CPG Newswire:
The Lucky Ox Launches into Whole Foods Across the Northeast
PRESS RELEASE — NEWS PROVIDED BY Fane He for The Lucky Ox
NEW YORK, NY (APRIL 2026) — The Lucky Ox announces its launch in Whole Foods Market’s Northeast region within its first year, marking a significant milestone for the emerging beverage brand, now available in 1,300 doors nationwide. The launch features the debut of its new Whole Foods Market–exclusive Mango Sticky Rice flavor, inspired by the iconic dessert.
In its early months, the founders went door to door to independent retailers and restaurants, building the brand from the ground up before expanding into retail distribution in late 2025. What began as a single Vietnamese salted lemonade has since grown into a lineup of five flavors, alongside its Whole Foods exclusive flavor.
Continuing to push innovation in beverage, The Lucky Ox is introducing new, culturally inspired flavors to the market, including Pandan Coconut, which is featured in Whole Foods Market’s Discovery Program. Building on strong early momentum, The Lucky Ox plans to expand into additional Whole Foods regions later this year.
About The Lucky Ox
The Lucky Ox honors Asian-American culture and the resilience of the immigrant journey. We craft culturally rooted beverages that go beyond refreshment, serving as a gateway to authentic flavors and timeless stories. ‘It Wasn’t Just Luck’ is more than a slogan. It is a tribute to those who came before us and an invitation to experience the richness of our heritage.
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