Startup CPG Newswire:
Belle’s Gourmet Popcorn Launches in More Than 1,000 Walmart Stores Nationwide
PRESS RELEASE — NEWS PROVIDED BY Belle Sharon for Belle’s Gourmet Popcorn
FARMERS BRANCH, TX (APRIL 2026) — Belle’s Gourmet Popcorn, a family-owned snack brand, has launched in more than 1,000 Walmart stores across the United States.
Belle’s uses non-GMO popcorn, clean-label ingredients and no artificial flavors or dyes – offering consumers bold flavor profiles in the better-for-you snack category.
The launch features three flavors: Avocado Kettle Corn, Lemon Meringue, and Peanut Butter Crunch. All three are made with non-GMO popcorn. The Avocado Kettle Corn is popped in avocado oil, the Lemon Meringue is made with real lemon extract, and the Peanut Butter Crunch contains real peanut pieces.
Founded in 2018 by Belle and Dror Sharon, the brand produces its popcorn in small batches. Dror brings culinary and business experience to the operation, while Belle holds a background in food science and nutrition.
“Becoming parents made our mission even more intentional, reinforcing our commitment to creating products we feel confident serving our own kids, and that consumers everywhere can trust and enjoy. When you snack with us, you become part of the family,” said co-founder Belle Sharon.
At the 2025 Sweets and Snacks Expo, Belle’s received MINPA awards for Best in Show for its Matcha Latte popcorn and Best Salty Snack for its Dubai Chocolate popcorn.
“The Walmart launch is a defining moment for Belle’s as we continue to grow. From clean ingredients to bold flavors and our popcorn personalities, we’ve created a brand experience that’s truly one of a kind,” said co-founder Dror Sharon.
About Belle’s Gourmet Popcorn
Belle’s Gourmet Popcorn is a CPG brand headquartered in Farmers Branch, Texas, producing better-for-you popcorn in small batches. What began as a family project in 2018 has grown into an award-winning snack brand with a 12-flavor lineup that spans both sweet and salty profiles. The company holds SQF food safety certification and uses non-GMO popcorn with no artificial flavors or dyes across all products.
Belle’s has built its presence across specialty retail and direct-to-consumer channels. Products are available at World Market, Specs, Walmart, and on the Belle’s Website.
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