Startup CPG Newswire:
TofuGo launches the savory protein bar the snack aisle has never seen
PRESS RELEASE — NEWS PROVIDED BY Caroline Dai for TofuGo
SEATTLE, WA (APRIL 2026) — TofuGo, the savory, high-protein tofu snack brand founded by Caroline Dai, today announced its launch, bringing a bold new alternative to a snack aisle long dominated by sweet protein bars. Each TofuGo bar delivers 12g of protein, 0g of sugar, and rich umami flavor — no refrigeration, no prep, and no compromise.
The launch marks the first mainstream U.S. snack brand rooted in dougan, a traditional Sichuan tofu preparation with hundreds of years of history. Produced with traditional culinary craftsmanship in Sichuan, China, TofuGo transforms one of the world’s oldest protein sources into a modern, on-the-go format designed for everyday fuel.
TofuGo launches in two flavors: Soy BBQ, a deep, smoky, umami-forward bar with classic soy richness; and Spicy Chili, layered with Sichuan peppercorn for a slow, lingering heat. Both are shelf-stable and ready to eat, making them an ideal fit for gym bags, office drawers, travel, and anywhere the snack aisle has left people under-served.
Dai brings a unique perspective to the brand: after years in mergers & acquisitions and advising early-stage startups, she turned her focus to building the snack she couldn’t find on shelves — one rooted in Asian food culture and built for modern lifestyles. TofuGo reflects her conviction that tofu has been underestimated for too long, and that the next great protein brand should look nothing like the last one.
About TofuGo
TofuGo is redefining tofu for a new generation. Made with traditional culinary craftsmanship in Sichuan, China, TofuGo transforms one of the world’s oldest protein sources into a bold, modern snack built for speed, culture, and everyday fuel. Savory, shelf-stable, and zero-sugar, TofuGo is proving that tofu deserves the same cultural relevance and category power as any mainstream protein brand. Follow @tofugosnacks or visit tofugosnacks.com for more.
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