Startup CPG Newswire:
Wishing Well Wins Laundry Category in the 2026 Clean House Awards from Better Homes & Gardens
PRESS RELEASE — NEWS PROVIDED BY Samantha Freres for Wishing Well
MINNEAPOLIS, MN (MARCH 2026) — Wishing Well, the modern laundry brand redefining laundry day as a self-care ritual, today announced it has been named a winner in the Laundry category of the 2026 Clean House Awards from Better Homes & Gardens.
For the 2026 Clean House Awards, a team of Better Homes & Gardens editors and experts tested hundreds of products on the market to find the fifty winners that are worth the hype. The curated list highlights standout cleaning products that deliver exceptional performance and deserve a spot in consumers’ cleaning closets.
The winners will be featured in the April 2026 issue of Better Homes & Gardens, which hits newsstands on March 20, and online at: https://www.bhg.com/2026-clean-house-awards-11901742.
Wishing Well was recognized for its ultra-effective, non-toxic laundry detergent designed to be gentle on skin while delivering powerful cleaning performance—a combination that reflects the brand’s mission to transform laundry from a chore into an act of everyday care.
“We created Wishing Well because we believed laundry products should care for your clothes, your skin, and the environment all at once,” said co-founder Sarah Pellicci Salveson. “Being recognized by Better Homes & Gardens validates that consumers no longer have to choose between clean ingredients and real performance.”
Founded by best friends Sarah Pellicci Salveson and Samantha Freres, Wishing Well launched with a simple ethos: Laundry isn’t just household care—it’s self-care. The brand’s ultra-concentrated formula is free from harsh chemicals while remaining tough on stains and odors. Its sleek aluminum pump bottle reduces plastic waste and eliminates the mess of traditional detergent jugs.
“Our goal was to create a laundry detergent that people actually look forward to using,” said co-founder Samantha Freres. “From the formula to the fragrance to the packaging, every detail was designed to elevate the everyday laundry experience.”
Wishing Well offers 74 loads per bottle at a price comparable to legacy detergent brands, making clean, high-performance laundry accessible without compromising on safety or sustainability.
Wishing Well products are available for purchase at wishingwellwashing.com and Revolve.com.
To learn more, visit wishingwellwashing.com and follow @wishingwellwashing on Instagram and TikTok.
ABOUT THE AWARDS: For the 2026 Clean House Awards, a team of Better Homes & Gardens editors and experts tested hundreds of products on the market to find the fifty winners that are worth the hype.
About Wishing Well
Wishing Well is a modern laundry brand founded in 2025 by Sarah Pellicci Salveson and Samantha Freres. Designed to transform laundry into an act of self-care, Wishing Well’s ultra-concentrated, non-toxic formulas are tough on stains and odors yet gentle on skin and the planet—all in compact, aesthetically pleasing aluminum packaging that reduces plastic waste and looks good in any laundry space. With thoughtful design, fine fragrance-inspired scents, and powerful cleaning at a wallet-friendly price, Wishing Well is reimagining the laundry aisle for a new generation to grow with confidence.
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