Startup CPG Newswire:
Fave, a Better-for-You Alternative to Conventional Powdered Drink Mixes, Makes Its Debut Into Market
PRESS RELEASE — NEWS PROVIDED BY Taylor Foxman for Fave Mixes
CARLSBAD, CA (MARCH 2026) – Fave officially debuts as a refreshing, better-for-you alternative to conventional powdered drink mixes — introducing the first non-functional organic drink mix in convenient on-the-go sticks. Featuring the classic flavors families know and love, stripped of junk.
Fave reintroduces the nostalgic drinks we grew up with, using clean, organic and non-gmo ingredients. Free from artificial colors and flavors with only 6g of sugar, Fave Organic Drink Mix delivers the bold classic flavors designed for everyday hydration.
As consumers grow increasingly wary of synthetic dyes and additives, they’re not waiting for regulations to catch up. They’re actively ‘trading up’ for better-for-you alternatives. Fave meets that moment with familiar flavor, reimagined for today’s ingredient-conscious shopper.
“This category was overdue for innovation! We set out to recreate non-functional nostalgic drink mixes with modern ingredient standards — organic, transparent, and uncompromising on flavor.” states Ryan Raish, Founder of Fave.
Raish continues, “We’ve taken the drink mix classics families know and love, stripped out the junk, and packed them with organic ingredients and real flavor. Launching with Thrive Market in January as our first retail partner let us get Fave into the hands of families everywhere and we’re just getting started!”
“Fave is stepping into a massive white space within the powdered drink mix aisle. As the first certified organic brand in the category, it delivers what today’s families are actively seeking trustworthy ingredients without sacrificing taste. We see a significant runway for growth as consumers continue shifting away from artificial formulations,” added Adam Spriggs (The Angel Group).
Playful, better-for-you, and crafted for today’s families, each pack includes 16 on-the-go sticks — making it easy for kids and adults alike to enjoy a refreshed, junk-free favorite. The 16ct pouches ($24.99) can be found both on Thrive Market and Amazon, featuring the following mouth-watering organic mix flavors including their Variety Pack.
Lemonade
Strawberry Lemonade
Fruit Punch
Tangy Orange
To learn more, follow @favemixes on social media.
About Fave Mixes
Nostalgic flavor. Organic ingredients. Zero artificial dyes.
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