Startup CPG Newswire:
Perlae Launches Opal Whitening Toothpaste with Nano-Hydroxyapatite

PRESS RELEASE — NEWS PROVIDED BY Daniella Omijeh for Perlae

DALLAS, TX (April 2026) – Perlae, an oral care company, announcing the launch of its Opal Whitening Toothpaste following its initial production run.

Founded by Daniella Omijeh during her time at Penn State, Perlae was developed after noticing differences between oral care and adjacent consumer categories such as beauty, coffee and supplements.

“People view brushing their teeth as a chore, while skincare has become a form of self-care,” said Daniella Omijeh, Founder of Perlae. “Oral care has stayed overly clinical, and I wanted to build something that felt more aligned with how modern consumers actually live.”

Omijeh began developing the concept while studying Nutritional Sciences in the College of Health and Human Development at Penn State. What started as curiosity in the toothpaste aisle led to formulation research, outreach to dental professionals, and early product testing.

Through the Invent Penn State Summer Founders Program, Omijeh received a $15,000 equity-free grant to support development. During the program, she built the company’s website, developed branding, and worked with a manufacturer to produce over 5,000 units.

“The biggest shift for me was learning not to wait for everything to be perfect,” Omijeh said. “I built the website myself, launched before having everything finalized, and started seeing pre-orders from customers.”

Since launch, Perlae has generated direct-to-consumer sales through its website and is exploring future retail and investment opportunities.

About Perlae

Perlae is an oral care company focused on performance-driven, experience-led products. Its hero product, Opal Whitening Toothpaste, is a fluoride-free formula with nano-hydroxyapatite designed for gentle, everyday whitening.

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