Startup CPG Newswire:
Introducing Oath™ Sparkling Energy + Protein: Launches in Target April 19th

PRESS RELEASE — NEWS PROVIDED BY Holly Bennett for Oath Nutrition

LEHI, UT (APRIL 2026) – Trove Nutrition today announced the launch of Oath Sparkling Energy + Protein, its first ready-to-drink product bringing a new take to the energy drink category. Each can delivers 10g of complete protein and 100mg of natural caffeine in a crisp and fruity sparkling beverage.

Available in three flavors—Summer Citrus, Wild Berry, and Juicy Peach—Oath Sparkling Energy + Protein is built for anytime energy and sustained performance. With zero sugar and no unnecessary additives, it offers a functional and balanced approach to energy.

“Our brand promise at Oath is to create clinically-backed, high-performance supplements designed to help people accomplish their goals—without sacrificing exceptional taste,” said Michael Sorensen, CEO of Trove. “We’re thrilled to bring Oath Sparkling Energy + Protein to consumers eager for a product that provides clean, simple, scientifically-proven ingredients paired with great flavor and grab-and-go convenience.”

Key benefits of Oath Sparkling Energy + Protein include:
• 100mg natural caffeine
• 10g complete protein
• 0g sugar
• Third-party tested
• Performance-focused ingredients
• No high fructose corn syrup, aspartame, or gluten

Since launching in early 2024—led by its flagship product, Oath Nutrition® Clear Protein—Oath has quickly grown to reach its current status as the best-selling clear protein at Target and a category leader on Amazon. The introduction of Oath Sparkling Energy + Protein expands the brand into ready-to-drink formats, further integrating into consumers’ daily routines.

This launch is supported by the broader product development efforts at Trove. The team at Trove, which encompasses Trove Nutrition and parent company Trove Brands, is also responsible for Owala®—the fastest-growing hydration brand in the US—and BlenderBottle®—the number one shaker bottle brand in the US.

Oath Sparkling Energy + Protein will launch on April 19th online and in-store in the Sporting Goods aisle at Target. The product will be available in 12-ounce cans, in singles ($2.99) and 4-packs ($11.49). Learn more at OathNutrition.com.

About Trove

Trove is a privately-held house of brands including the Trove Brands portfolio—BlenderBottle®, Owala®, Whiskware®, and EcoBrite®—and subsidiary Trove Nutrition, featuring Oath Nutrition®. The company’s patented and best-selling products are designed to simplify and improve everyday life with unexpected innovation, incomparable quality, and aspirational style. Trove’s products are sold in hundreds of thousands of retail locations across 100+ countries and online at owalalife.com, blenderbottle.com, whiskware.com, ecobriteclean.com and oathnutrition.com. The Trove global headquarters is located in Lehi, Utah. For additional information, visit TroveBrands.com.

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