The Shelfie Awards

Become an award-winning CPG brand with Startup CPG’s annual Shelfie Awards!

Our mission at Startup CPG is to elevate emerging CPG brands. Since our inception, we have been keenly attentive to the unique challenges and opportunities that small emerging CPG brands face, including the cost to apply to big-name awards.

The recognition of a brand via an award could turn a brand into a household name. The annual Shelfie Awards celebrate the small guys and recognize the potential of new and emerging brands within our own community, and it’s free. Applying for the Shelfie Awards is the best way to get your products in front of our team and to be considered for future opportunities.

Brands who apply get a chance to be featured on our blog, newswire, and via our email newsletter and social media channels, the opportunities for further recognition are boundless!

Keep your eyes peeled for the next round of submissions!

Awards 2024

Awards 2025

Awards 2026

Prizes from previous years

1k cash prize + free photography/videography package

1 month free brokerage services

3 months free of inventory management system

Free UGC micro influencer strategy

Submission criteria

Under 5M in revenue

Product is in retail-ready packaging

Be in our Brand Database ↗

Active member of the Startup CPG community

Check out the Shelfie Awards Guide

From the very beginning, Startup CPG has been a lifeline for Loopini. I leaned on the Slack community to learn the language of the industry, ask questions, and attend their events to make connections. At trade shows and events, Startup…

Damiano Messineo

Founder & CEO

of

Loopini

Startup CPG has been such a valuable network, community, and resource for our business from the very moment we launched our brand in 2021! It’s been a constant source of home for like-minded brands and entrepreneurs in the CPG space…

Kun Yang

CEO

of

Pricklee

We’ve been pushing to break into retail for nearly a year, and since joining the Startup CPG community, everything has shifted. Within weeks, we’ve had meetings and pitch opportunities that genuinely feel like they could change the game for us.

Amy Bett

Business Development Manager

of

Melo

We’re especially grateful to Caitlin and Daniel for not only giving our brand so many opportunities to shine, from podcast features to booth space at trade shows and insightful webinars, but also for always cheering us on and believing in…

Fane He and Kyle Nguyen

Co-Founders

of

The Lucky Ox

I have an endless number of examples of how Startup CPG has informed my strategy, kept me motivated and straight up saved me thousands. As a former journalist, it gives me hope for the future of media.

Ashley Waldman

Founder

of

Jubilee's

Why join our community?

Access to industry experts & valuable industry resources. Including buyers, retailers, investors, and more!

Networking opportunities with other founders in person and online (40k+ members)

Exclusive industry insights

Apply directly to retail opportunities

It’s free to join the community. No joining fee, no monthly fee, no hidden fees, completely free!

Join our community today

How to get involved?

For community

Get involved! It’s FREE to join our community and be part of the constant buzz on our Slack channel, ask and answer questions about building a brand and hear from other founders and industry experts. Join us at the 100+ events we host every year - apply to sample or exhibit today!

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